Optimizing High-Net-Worth Card Development

Problem: The company identified a gap in its credit card lineup for high-spending customers.

Solution: Helped develop a premium travel credit card working with the business, risk, legal & compliance, manufacturing, marketing and others. Worked on everything from name and design to benefits, fees, and the welcome package.

Impact: Positioned the card for market launch with a competitive feature set.

Lesson Learned: Applying an agile approach to strategy, design, and physical manufacturing requires some flexibility in approach.